7 Tips for Using Social Media at Live Events
This weekend, I attended Your Marriage Matters Retreat hosted by Bishop John Guns and First Lady Sonjanique Guns. My husband and I were among twenty-five other couples enjoying an amazing time, receiving invaluable wisdom from hundreds of combined years of experience. While sitting there, I decided to share nuggets from the retreat with my Bishop’s following, since I am his Social Media Manager.
As with any first event, registrations weren’t as large as Bishop and Lady Guns’ may have hoped. Because I understand the power of social media, I felt I needed to start building momentum for the next event by showing people a glimpse of what they were missing. Over the next two days, I shared videos, pictures, and text pictures on Facebook and Twitter, where his primary audience.
- Choose your event hashtag at the planning table
- Enlist one or a few people to manage each social platform
- Post invaluable points, video clips, and pictures during the event
- Use a mobile device or tablet to create memes quickly (I like the Studio+ app)
- Share content between the social team to ensure continuity across platforms
- Share and retweet comments through the chosen hashtag
- Get video and written testimonials to share next year
People shared their disappointment in missing the retreat in the comments and private messages. Others vowed to register for next years conference. Much of it had to do with the shares the posts received. You can view the posts on Bishop Dr. John Guns Facebook Page. It wasn’t planned but the real-time connection left an impact on attendees and those who missed it. There was engagement and growth, as a result.
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- Posting patterns: Including times and voice
- Branding efforts: Creating a space that identifies this is yours
- Engagement of followers: How you interact with the world and vice versa
- Social presence: How well you present your brand
- Analytic findings: Numeric view of your presence
- Provide detailed assessment via phone or web
- Answer any social networking questions
- Provide suggestions for increasing social presence
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| Book My Assessment |
Your cost is $49.95
That’s a 45% cost savings for you!