Here is some sample verbiage I’ve used over the course of time to secure my photography clients:

Photography Price List and Samples

(Sent to 2 prospects on 2010-05-07. One a co-worker of mine. One a referral from a friend.)

Please note that even though I was traveling overseas during the time, I STILL serviced my clients (where possible and appropriate). Keep that in mind! 😉

Hello Sir/Ma’am,

I hope that all is well with you.  Attached, you will find the price list that you requested.  There are various packages listed that might appeal to you.  If you’d like to create a custom package outside of what you see send me your ideas and I can bundle something specifically for you.

Samples of my work can be found on:

• My Blog: http://XXXXXXXXXXXXXX.blogspot.com
• My Web Album: http://picasaweb.google.com/XXXXXXXXXXXXXX
• OR Facebook: http://www.facebook.com/XXXXXXXXXXXXXX

Please contact me with any questions that you might have.  Also, I will be out of the country until next week and will be able to follow up with you then.

Thanks,

DXXXXXXXXXXXXXX N Williams
PHOTOGRAPHER

XXX-XXX-XXXX

XXXXXXXXXXXXXX@gmail.com
www.XXXXXXXXXXXXXX.com

Attached: Price List 2010 05.pdf

• TIP:
  NOTE the signature above. You’re going to always want to have a good, well thought out signature that includes how they can directly contact you.