The document also outlines administrative needs, including suggestions for professional email addresses, email marketing programs, and payment processors.

• The “Course Marketing Emails” section contains a series of templated email messages designed to attract and engage potential students. These emails range from initial greetings and program overviews to reminders, payment schedules, and follow-up inquiries.
• “Bonus: Facebook Posts” offers sample posts to generate interest in the life coach training and certification program. These posts can be used to announce upcoming classes, share testimonials, and encourage engagement within Facebook groups.
• “Bonus: Messenger Follow-Ups” provides scripted messages for direct follow-up with potential students via Messenger. These messages aim to re-engage leads and answer any questions they may have about the program.
• “Online Course Emails” includes a sequence of 11 email templates specifically tailored for online courses. These emails cover topics such as course introductions, upcoming start dates, payment schedules, and addressing common questions.
• “In-Person Course Emails” contains 8 email templates designed for in-person life coach training courses. These emails address location-specific details, class schedules, and in-person payment options.
• “General Follow-Up Emails” offers additional email templates for various follow-up scenarios, such as checking in on potential students’ interest, answering questions about pricing, and offering discounts for those who may have expressed interest in the past.