Hey beautiful people!
Ready for a crash course in making your social media pop?
In our last chat, I broke down what design style and theme are. Now, let’s dive into the real talk of how to own your style and theme on your social media.
If you’re new around these parts, no worries—I got you covered.
What’s Style and Theme Again?
Quick recap:
“Design style”
is all about how you use design features like colors, fonts, and compositions. It’s not just pretty visuals; it’s the method behind the madness.
And a “design theme”?
It’s the glue that keeps everything in the same design family, ensuring your posts on different platforms scream consistency. Got it? Good. Now, let’s talk practical.
1. Ditch the Text Heavy Drama
Listen up, y’all. Social media is the land of visuals. Ain’t nobody got time for paragraphs. Infographics, pics, and memes rule the feed. Why? ‘Cause our brains are wired to love visuals. Facebook, Instagram, Pinterest—all about the pics. Tweets with images? Gold. So, rule one: make it visual, make it pop.
2. Image Optimization Magic
Not all platforms are created equal. Each has its own vibe, its own style. Canva, my secret weapon, has templates designed for each network’s ideal size. It’s like having a cheat code for design. Open it up, customize, and boom—your design is ready for the social media runway.
3. Logo Love
Your logo is your superhero cape. Use it proudly as your profile pic across all platforms. You can tweak it a bit for each site, but keeping the core concept intact is key. Consistency is your brand’s best friend.
4. Cover and Profile: BFFs Forever
Your cover pic and profile pic need to be in sync like Jay and Bey. Colors, fonts, vibes—make ’em all match. Apply the same filters consistently, use the same color palette, and set the mood right. It’s like having a conversation between two lovers that speaks volumes about your brand.
5. Image Harmony
Consistency is queen, darling. Your images need to vibe together and, most importantly, align with your brand. Think about your audience and what you’re selling. If you’re all about fitness, flood the feed with images that scream healthy lifestyle. Your brand, your rules.
6. Branding 101: Be Consistent
Remember the red of Coca Cola? The “Just Do It” of Nike? That’s branding gold. Consistency breeds recognition. Your brand needs to be as visible and… OUT THERE… as that friend who’s always on the scene.
7. Template Game Strong
To slay in the style and theme department, create templates that scream “you.” Match the colors, the vibes, the fonts. Then, when it’s go-time, just plug in your content. Easy, breezy, branded.
In a Nutshell…
Pick a color, font, image style, and vibe that screams “you.” Then, sprinkle that magic across all your social media designs. It’s your brand’s signature move.
If you’re digging this wisdom and wanna see it in action, check out my templates here.
Got questions?
Hit me up on social or slide into my email.
Let’s make your brand the Lizzo of the social media stage.
