It is without a doubt, social media has found its way into most households throughout the world. It has proven to be a powerful information transmitter. If you want to know about something, search a few keyword, engage in a few clicks, and everything you need is on your screen. With so much noise traveling through so many networks, how can you be sure your audience is hearing you? Whose really there?

According to 2013 Pew Research Center report, women are the largest social network users, with 71% of the US population engaging in it, and 62% of all US men. It may not be surprising that the largest demographic, with 83% of its US population, using social media is 18-29 years old. Those 30-49 are the next largest demographic with 77% of the population engaging in social media. What may be surprising to you is 52% of the 50-64 year olds are not being left behind. It may also surprise you that 32% of 65+ seniors are staying in the game.

Why do you know this? Where do these statistics fit into your brand? Who are your customers? What are their ages? Where do they live? Are time zones considered when posting? I would highly recommend you have a social media monitoring program that provides statistics of what you have posted thus far. Review those trends. See who is really connecting with your page. Although social media and social networking is the great equalizer, it does not mean it is fool proof.

Social media has made many brands famous, sometimes overnight. It’s all in the calculation how of one presents itself to the world. It can be your powerful information transmitter. Once you know who is listening, you can find a way to have them to help you tell your story. You can leverage social media into a great social networking tool with simple the simple understanding that you are not talking at them, but to them, expecting them to be there to respond.